Moongoat coffee roasters
Cha Botanicals is MoonGoat's wellness-focused sub-brand created to appeal to customers who prioritize healthy, intentional lifestyles.
Deliverables
Editorial Prospectus, Social Media Materials, In-store Advertisements, Company Collaborations
Focus
Motion Design, Editorial and Print Collateral, Product Design, Packaging Design
During my time with MoonGoat Coffee Roasters, I designed an editorial prospectus, an on brand mug, redesigned product labels, designed materials for company collaborations, and used my motion design skills to showcase various MoonGoat products and advertisements.
Liquid Espresso
When asked to redesign the layout for the Darkside Liquid Espresso label, it occurred to me that a visual motion piece could really help draw more online users to consider trying liquid espresso according to our recomendation. Three motion pieces were made for Moongoat Socials.
Prospectus eDITORIAL
Moongoat prides itself in transparency. The prospectus is a yearly magazine that shares the growth and challenges faced in every department. From each location, to catering and events, and even the roastery, every side of Moongoats team got the chance to be shared and reflected on the past year. For this I redesigned the previous layouts and incorporated new sections to highlight.
For most of this project, I continuesly needed to adapt as each department sent me numbers, data, and facts to incorporate to their section:
Designed the Layout of 67 pages, 35 spreads
New Merch
Looped Motion piece for our in store tv's meant to promote and announce the new merch, including the mug I designed.
BrewinG guidelines
Moongoat works with many first time coffee shop owners, by providing their blends and installing coffee machines. I designed these guides for baristas and coffee lovers to follow Moongoat's Brew reccomendations.
Cold Brü Loop
Looped Motion to announce the yearly canned cold brew for 2026: Peru Natural, from the Marco El Palto Cooperative in Amazonas.