IMAGINOLOGY REBRAND
IMAGINOLOGY
Identity REBRAND
I designed a new Brand Identity for Imaginology, a S.T.E.A.M. focused fair for kids. This rebrand implemented more interactive deliverables to let kids explore and create at their own pace.
Imaginology is a S.T.E.A.M. focused fair for kids. This rebrand implemented interactive deliverables to let kids explore and create at their own pace.
Deliverables
Logo, Poster, Tickets, Merchandise, Animation
Focus
Brand Identity, Digital Design, Product Design
Imaginology is a two-day event that inspires school kids from kindergarten to high school to experience hands-on activities related to S.T.E.A.M. This event focuses on educational creativity and explores career pathways.
Imaginology is a two-day event that inspires school kids from kindergarten to high school to experience hands-on activities related to S.T.E.A.M. This event focuses on educational creativity and explores career pathways.
Some keywords that helped me build out this immersive campaign for Imaginology were:
Imagination, Exploration, Education, and Creation.
Some keywords that helped me build out this immersive campaign for Imaginology were:
Imagination, Exploration, Education, and Creation.
Logo Ideation
Logo Ideation
When exploring logo concepts, it became apparent that I would lean into a logo that had a either eyes or a smile to attract the fairs demographic. I realized I came to this thought because I would see plenty of fun faces in the finals designs of games and toys I would see at the daycare I worked at. I would also often see faces in title cards of the children's shows and movies we would play.
When exploring logo concepts, it became apparent that I would lean into a logo that had a either eyes or a smile to attract the fairs demographic. I realized I came to this thought because I would see plenty of fun faces in the finals designs of games and toys I would see at the daycare I worked at. I would also often see faces in title cards of the children's shows and movies we would play.
Logo process
Poster Ideation
Poster Ideation
This immersive poster design was made with intention of being both educational and fun for kids. With multiple posters for kids to explore while trying different activities, the kids will learn about Science, Technology, Engineering, Art and Math.
This immersive poster design was made with intention of being both educational and fun for kids. With multiple posters for kids to explore while trying different activities, the kids will learn about Science, Technology, Engineering, Art and Math.
TICKET Ideation
TICKET Ideation
Designing the ticket to create
this immersive game throughout the event would not only give the children a chance to learn, and give them the chance to explore all the activities.
Designing the ticket to create
this immersive game throughout the event would not only give the children a chance to learn, and give them the chance to explore all the activities.
Guerilla ideation
Guerilla ideation
The Guerilla Marketing for this imaginitive brand led to many ideas.
I chose a strategy that initiated that sense of discovery and exploration before the event. By looking through a giant microscope, located in areas that are typically fun for this age group, they would discover the small QR code that will take them to their website at Imaginology.com
The Guerilla Marketing for this imaginitive brand led to many ideas. I chose a strategy that initiated that sense of discovery and exploration before the event. By looking through a giant microscope, located in areas that are typically fun for this age group, they would discover the small QR code that will take them to their website at Imaginology.com
Merchandise
Merchandise
