Cha Botanicals
Cha Botanicals is MoonGoat's wellness-focused sub-brand created to appeal to customers who prioritize healthy, intentional lifestyles.
Deliverables
Print Collateral,, Social Media Materials, Presentation Decks, New Assets, and Dielines
Focus
Packaging Design, Editorial, Ideation, Digital Design
During my time with MoonGoat Coffee Roasters, I designed packaging and product labels for Cha Botanicals. These projects required creating packaging that was visually distinct, aligned with the brand's health-conscious positioning to connect with customers already interested in wellness-oriented products while maintaining consistency.
Cha Granola
For retail granola, resealable stand-up pouches great options to stay cost-effective, and sustainable. In the end these three design not only aligned with the brand, all three were put on shelves to test consumer favorites.
Parfaits
The idea of creating new seals for the parfaits and overnight oats sold in retails stores occurred during the research phase the granola bags I designed. These have brought great attention in selling more housemade parfaits.
Tea Bag Labels
For the newest Cha Loose Leaf Tea's, I redesigned the labels malong with creating new assets higlighting both the aromas and taste per each tea.
Cha Pitch Deck
I was tasked with creating a pitch deck for investors. This included designing a layout deck series, creating new png assets, and planning photoshoots at each location that reflected the Cha Branding.
Cha Photoshoot
Cha Botanicals is still a growing brand, with that I continued to create assets for the brand. These are some examples and finals from the photoshoots I planned and creatively directed.
